A brand is more than how it looks.
A brand is more than how it looks.
A brand is more than how it looks.
I connect how a brand looks,
how it feels, and how it grows.
I connect how a brand looks,
how it feels, and how it grows.
I connect how a brand looks,
how it feels, and how it grows.
I’m Lovelle, a brand lead working across strategy, design and growth. My work connects positioning and identity with the experiences that bring a brand into people’s lives.
I’m Lovelle, a brand lead working across strategy, design and growth. My work connects positioning and identity with the experiences that bring a brand into people’s lives.
I’m Lovelle, a brand lead working across strategy, design and growth. My work connects positioning and identity with the experiences that bring a brand into people’s lives.
Currently leading brand at Manukind and Formuland, and pursuing a Master of Design in Brand Design & Strategy at ArtCenter College of Design.
Currently leading brand at Manukind and Formuland, and pursuing a Master of Design in Brand Design & Strategy at ArtCenter College of Design.
Currently leading brand at Manukind and Formuland, and pursuing a Master of Design in Brand Design & Strategy at ArtCenter College of Design.
01 / HOW I WORK
Identity
Identity
Identity
Positioning, naming and visual systems that give a brand a clear point of view.
Positioning, naming and visual systems that give a brand a clear point of view.
Experience
Experience
Experience
Packaging, ecommerce and physical touchpoints that make that point of view tangible.
Packaging, ecommerce and physical touchpoints that make that point of view tangible.
Growth
Growth
Growth
Creative, community and customer journeys connected to measurable business outcomes.
Creative, community and customer journeys connected to measurable business outcomes.
02 / EXPERIENCE
From making things
to building brands.
From making things
to building brands.
From making things
to building brands.
2025 — PRESENT
2025 — PRESENT
Manukind & Formuland
Manukind & Formuland
Manukind & Formuland
Brand Lead
Brand Lead
Brand Lead
Promoted from Brand Designer to Brand Lead, connecting positioning, identity, product, ecommerce and growth across two family-focused consumer brands.
Promoted from Brand Designer to Brand Lead, connecting positioning, identity, product, ecommerce and growth across two family-focused consumer brands.
Promoted from Brand Designer to Brand Lead, connecting positioning, identity, product, ecommerce and growth across two family-focused consumer brands.
Led brand systems, product and packaging development, DTC and Amazon experiences, partnerships, and cross-functional creative teams.
Led brand systems, product and packaging development, DTC and Amazon experiences, partnerships, and cross-functional creative teams.
Led brand systems, product and packaging development, DTC and Amazon experiences, partnerships, and cross-functional creative teams.
JAN — OCT 2025
JAN — OCT 2025
Good Things Last
Good Things Last
Good Things Last
Brand Designer
Brand Designer
Brand Designer
Built a cohesive Haru Cake brand experience across identity, packaging, merchandise, spatial design and customer touchpoints.
Built a cohesive Haru Cake brand experience across identity, packaging, merchandise, spatial design and customer touchpoints.
Built a cohesive Haru Cake brand experience across identity, packaging, merchandise, spatial design and customer touchpoints.
Translated brand strategy into retail signage, product presentation, and physical and digital creative.
Translated brand strategy into retail signage, product presentation, and physical and digital creative.
Translated brand strategy into retail signage, product presentation, and physical and digital creative.
2020 — 2025
2020 — 2025
Independent
Independent
Independent
Graphic Designer
Graphic Designer
Graphic Designer
Developed identities, merchandise, ecommerce and social creative for consumer, music and fashion clients.
Developed identities, merchandise, ecommerce and social creative for consumer, music and fashion clients.
Developed identities, merchandise, ecommerce and social creative for consumer, music and fashion clients.
Managed brand experiences across 7+ websites and social channels.
Managed brand experiences across 7+ websites and social channels.
Managed brand experiences across 7+ websites and social channels.
2017 — 2019
2017 — 2019
WESKE Entertainment
WESKE Entertainment
WESKE Entertainment
Production Staff
Production Staff
Production Staff
Supported K-pop concerts, fan events and artist appearances.
Supported K-pop concerts, fan events and artist appearances.
Supported K-pop concerts, fan events and artist appearances.
Coordinated event staff, artist road managers, production crews and onsite teams.
Coordinated event staff, artist road managers, production crews and onsite teams.
Coordinated event staff, artist road managers, production crews and onsite teams.
03 / EDUCATION
ArtCenter College of Design
ArtCenter College of Design
ArtCenter College of Design
Master of Design, Brand Design & Strategy
Master of Design, Brand Design & Strategy
Master of Design, Brand Design & Strategy
Expected June 2027 · ArtCenter Graduate Scholarship
Expected June 2027 · ArtCenter Graduate Scholarship
BFA, Illustration & Motion Graphics · 2015–2019
BFA, Illustration & Motion Graphics · 2015–2019
BFA, Illustration & Motion Graphics · 2015–2019
04 / TOOLS
Illustrator · Photoshop · InDesign · Figma · After Effects · Premiere Pro · Cinema 4D
Shopify · Amazon Seller Central · Meta Ads Manager · Klaviyo
Illustrator · Photoshop · InDesign · Figma · After Effects · Premiere Pro · Cinema 4D
Shopify · Amazon Seller Central · Meta Ads Manager · Klaviyo
Illustrator · Photoshop · InDesign · Figma · After Effects · Premiere Pro · Cinema 4D
Shopify · Amazon Seller Central · Meta Ads Manager · Klaviyo
Let’s build what comes next.
Let’s build what comes next.
Let’s build what comes next.
© 2026 Lovelle Seo. Rights to client work are governed by the respective agreements.