Kindness Circle
Kindness Circle
Kindness Circle
May 2026 - Present
May 2026 - Present
May 2026 - Present
A Manukind initiative · Social impact and participation
A Manukind initiative · Social impact and participation
01 Identity
01 Identity
01 Identity
02 Experience •
02 Experience •
02 Experience •
03 Growth
03 Growth
03 Growth
KINDNESS CIRCLE / EXPERIENCE
Insert a representative project image.
KINDNESS CIRCLE / EXPERIENCE
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KINDNESS CIRCLE / EXPERIENCE
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CHAPTER 02 / EXPERIENCE
CHAPTER 02 / EXPERIENCE
Turn a brand promise
into participation.
Turn a brand promise
into participation.
Turn a brand promise
into participation.
A social-impact platform connecting subscriptions, storytelling and community action.
A social-impact platform connecting subscriptions, storytelling and community action.
A social-impact platform connecting subscriptions, storytelling and community action.
MY ROLE
MY ROLE
Concept · Partnership design · Documentary direction · Event coordination
Give kindness a role in the experience.
Give kindness a role in the experience.
Give kindness a role in the experience.
“Kindness for every kind” was an idea at the heart of Manukind. Kindness Circle gave that promise a concrete expression through a partnership with the East Los Angeles Women’s Center, connecting the customer experience to ongoing support for families.
“Kindness for every kind” was an idea at the heart of Manukind. Kindness Circle gave that promise a concrete expression through a partnership with the East Los Angeles Women’s Center, connecting the customer experience to ongoing support for families.
“Kindness for every kind” was an idea at the heart of Manukind. Kindness Circle gave that promise a concrete expression through a partnership with the East Los Angeles Women’s Center, connecting the customer experience to ongoing support for families.
Build participation into the model.
Build participation into the model.
Build participation into the model.
I developed the concept around a monthly diaper donation tied to active subscriptions. I also directed documentary storytelling and planned a baby-clothes donation drive, bringing the partnership into the brand’s communication and creating a way for the wider community to participate.
I developed the concept around a monthly diaper donation tied to active subscriptions. I also directed documentary storytelling and planned a baby-clothes donation drive, bringing the partnership into the brand’s communication and creating a way for the wider community to participate.
I developed the concept around a monthly diaper donation tied to active subscriptions. I also directed documentary storytelling and planned a baby-clothes donation drive, bringing the partnership into the brand’s communication and creating a way for the wider community to participate.
Design the details that make it happen.
Design the details that make it happen.
Design the details that make it happen.
My role included partnership design, interview guides, a dignity-first filming brief, an event pitch, team checklists and on-site coordination. I documented Kindness Circle within the brand book so the platform could continue as part of the brand rather than depend on one campaign moment.
My role included partnership design, interview guides, a dignity-first filming brief, an event pitch, team checklists and on-site coordination. I documented Kindness Circle within the brand book so the platform could continue as part of the brand rather than depend on one campaign moment.
My role included partnership design, interview guides, a dignity-first filming brief, an event pitch, team checklists and on-site coordination. I documented Kindness Circle within the brand book so the platform could continue as part of the brand rather than depend on one campaign moment.
DOCUMENTARY / STORYBOARD AND STILLS
DOCUMENTARY / STORYBOARD AND STILLS
DONATION DRIVE / EVENT MATERIALS AND PHOTOS
DONATION DRIVE / EVENT MATERIALS AND PHOTOS
OUTCOME / LEARNING
Brand experience can make a value tangible by giving people a clear way to take part.
Brand experience can make a value tangible by giving people a clear way to take part.
Brand experience can make a value tangible by giving people a clear way to take part.
Continue → Growth
Continue → Growth
Continue → Growth
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