Greenfish
Greenfish
Greenfish
May 2025 - Sept 2025
May 2025 - Sept 2025
May 2025 - Sept 2025
Rebranding · Catering · Service experience
Rebranding · Catering · Service experience
GREENFISH / IDENTITY
Insert a representative project image.
GREENFISH / IDENTITY
Insert a representative project image.
GREENFISH / IDENTITY
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CHAPTER 01 / IDENTITY
CHAPTER 01 / IDENTITY
Real food.
A clearer identity.
Real food.
A clearer identity.
Real food.
A clearer identity.
Reframing a catering brand around everyday quality and approachability.
Reframing a catering brand around everyday quality and approachability.
Reframing a catering brand around everyday quality and approachability.
MY ROLE
MY ROLE
Research · Positioning · Messaging · Logo refinement · Visual guidelines
Speak to the everyday customer.
Speak to the everyday customer.
Speak to the everyday customer.
Greenfish serves corporate catering and weddings. The identity needed to communicate quality in a way that felt simple, friendly and down to earth, with a voice that could work for both an everyday meal and a shared occasion.
Greenfish serves corporate catering and weddings. The identity needed to communicate quality in a way that felt simple, friendly and down to earth, with a voice that could work for both an everyday meal and a shared occasion.
Greenfish serves corporate catering and weddings. The identity needed to communicate quality in a way that felt simple, friendly and down to earth, with a voice that could work for both an everyday meal and a shared occasion.
Keep the promise direct.
Keep the promise direct.
Keep the promise direct.
I grounded the rebrand in market and competitor research, positioning and messaging before developing the visual direction. “Real Food. Real Chefs. Every Day.” captures the straightforward tone: food made with care, expressed without unnecessary complexity.
I grounded the rebrand in market and competitor research, positioning and messaging before developing the visual direction. “Real Food. Real Chefs. Every Day.” captures the straightforward tone: food made with care, expressed without unnecessary complexity.
I grounded the rebrand in market and competitor research, positioning and messaging before developing the visual direction. “Real Food. Real Chefs. Every Day.” captures the straightforward tone: food made with care, expressed without unnecessary complexity.
Make the direction repeatable.
Make the direction repeatable.
Make the direction repeatable.
The project covered moodboards, color and typography direction, logo concepts and refinement, and the final visual system and brand strategy guides. I developed a language the team could carry into everyday communication, with the same clear personality across words and visuals.
The project covered moodboards, color and typography direction, logo concepts and refinement, and the final visual system and brand strategy guides. I developed a language the team could carry into everyday communication, with the same clear personality across words and visuals.
The project covered moodboards, color and typography direction, logo concepts and refinement, and the final visual system and brand strategy guides. I developed a language the team could carry into everyday communication, with the same clear personality across words and visuals.
ORIGINAL IDENTITY / FINAL IDENTITY
ORIGINAL IDENTITY / FINAL IDENTITY
BRAND GUIDE / LOGO, PALETTE AND TYPE
BRAND GUIDE / LOGO, PALETTE AND TYPE
OUTCOME / LEARNING
Clarity was the central design decision, from the promise to the visual system.
Clarity was the central design decision, from the promise to the visual system.
Clarity was the central design decision, from the promise to the visual system.
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