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Kindness Circle

Kindness Circle

Kindness Circle

May 2026 - Present

May 2026 - Present

May 2026 - Present

Manukind · Social Impact Campaign

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CAMPAIGN OVERVIEW

Turning kindness into a reason to connect.

Turning kindness into a reason to connect.

Turning kindness into a reason to connect.

A community-driven initiative connecting brand discovery, meaningful giving, and customer loyalty.

A community-driven initiative connecting brand discovery, meaningful giving, and customer loyalty.

A community-driven initiative connecting brand discovery, meaningful giving, and customer loyalty.

Brand Direction: Lovelle Seo

Brand Design: Christy Lim

Photography: Sion Jo

Videography: Ryan Koch

01 / BUSINESS CHALLENGE

The starting point


01 / BUSINESS CHALLENGE

The starting point


01 / BUSINESS CHALLENGE

The starting point


As a start-up diaper brand founded in January 2026, Manukind needed a meaningful way to reach mothers and earn their trust.

02 / CONSUMER INSIGHT

The pain point


02 / CONSUMER INSIGHT

The pain point


02 / CONSUMER INSIGHT

The pain point


Babies quickly outgrow clothes and toys, leaving parents with items too good to throw away but nowhere convenient to give.

03 / CREATIVE SOLUTION

From family to another


03 / CREATIVE SOLUTION

From family to another


03 / CREATIVE SOLUTION

From family to another


I created Kindness Circle to turn gently used children's clothing into Manukind diapers, while supporting families served by the East Los Angeles Women's Center.

I created Kindness Circle to turn gently used children's clothing into Manukind diapers, while supporting families served by the East Los Angeles Women's Center.

I created Kindness Circle to turn gently used children's clothing into Manukind diapers, while supporting families served by the East Los Angeles Women's Center.

04 / LONG-TERM GROWTH

The circle of impact


04 / LONG-TERM GROWTH

The circle of impact


04 / LONG-TERM GROWTH

The circle of impact


One box purchased. One pack donated. A giving model designed to turn everyday purchases into lasting community impact and customer loyalty.

05 / THE RESULTS

The community built on kindness

CLOTHING ITEMS

COLLECTED

~500+


CLOTHING ITEMS

COLLECTED

~500+


CLOTHING ITEMS

COLLECTED

~500+


FAMILIES SUPPORTED

IN JULY 2026

100+


FAMILIES SUPPORTED

IN JULY 2026

100+


FAMILIES SUPPORTED

IN JULY 2026

100+


DIAPERS & WIPES

DONATED

60 boxes


DIAPERS & WIPES

DONATED

60 boxes


DIAPERS & WIPES

DONATED

60 boxes


DIAPER & WIPE

SUBSCRIPTION RATE

+332%


DIAPER & WIPE

SUBSCRIPTION RATE

+332%


DIAPER & WIPE

SUBSCRIPTION RATE

+332%


KINDNESS CIRCLE MERCH

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Next brand → Nature's Poetry

Next brand → Nature's Poetry

Next brand → Nature's Poetry

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