Nature’s Poetry
Nature’s Poetry
Nature’s Poetry
Sept 2026 - Present
Sept 2026 - Present
Sept 2026 - Present
Brand development · Personal and family care · In development
Brand development · Personal and family care · In development
Brand development · Personal and family care · In development
CHAPTER 01 / IDENTITY
CHAPTER 01 / IDENTITY
Care, composed
from the beginning.
Care, composed
from the beginning.
Care, composed
from the beginning.
Developing a new brand through naming with trademark registration, positioning and packaging.
Developing a new brand through naming with trademark registration, positioning and packaging.
Developing a new brand through naming with trademark registration, positioning and packaging.
MY ROLE
MY ROLE
Brand development · Naming · Identity · Packaging direction
Brand development · Naming · Identity · Packaging direction
Start with the brand idea.
Start with the brand idea.
Start with the brand idea.
Nature’s Poetry is a new brand development project exploring a more considered expression of personal and family care. My work brings together the name, positioning, visual identity and packaging so the brand can develop with a clear foundation.
Nature’s Poetry is a new brand development project exploring a more considered expression of personal and family care. My work brings together the name, positioning, visual identity and packaging so the brand can develop with a clear foundation.
Nature’s Poetry is a new brand development project exploring a more considered expression of personal and family care. My work brings together the name, positioning, visual identity and packaging so the brand can develop with a clear foundation.
Let the materials tell the story.
Let the materials tell the story.
Let the materials tell the story.
The creative direction draws on nature, care and the quiet detail of everyday routines. I explored how ingredient storytelling, typography and restrained packaging could work together, giving the brand an expressive identity without overwhelming the product.
The creative direction draws on nature, care and the quiet detail of everyday routines. I explored how ingredient storytelling, typography and restrained packaging could work together, giving the brand an expressive identity without overwhelming the product.
The creative direction draws on nature, care and the quiet detail of everyday routines. I explored how ingredient storytelling, typography and restrained packaging could work together, giving the brand an expressive identity without overwhelming the product.
Design for a family of products.
Design for a family of products.
Design for a family of products.
I worked through packaging layouts and how information moves across front, side and back panels. The development includes a matte packaging direction and a focus on legibility, hierarchy and consistent application. This case documents the design process and current direction; launch outcomes are still to come.
I worked through packaging layouts and how information moves across front, side and back panels. The development includes a matte packaging direction and a focus on legibility, hierarchy and consistent application. This case documents the design process and current direction; launch outcomes are still to come.
I worked through packaging layouts and how information moves across front, side and back panels. The development includes a matte packaging direction and a focus on legibility, hierarchy and consistent application. This case documents the design process and current direction; launch outcomes are still to come.
IDENTITY EXPLORATION / APPROVED DIRECTION
IDENTITY EXPLORATION / APPROVED DIRECTION
PACKAGING DIELINE AND FOLDED MOCKUP
PACKAGING DIELINE AND FOLDED MOCKUP
OUTCOME / LEARNING
OUTCOME / LEARNING
OUTCOME / LEARNING
A brand foundation has to hold together as both an idea and a physical product.
A brand foundation has to hold together as both an idea and a physical product.
A brand foundation has to hold together as both an idea and a physical product.
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