Formuland
Formuland
Formuland
Oct 2025 - Present
Oct 2025 - Present
Oct 2025 - Present
Brand strategy · Retail identity · Customer journeys
Brand strategy · Retail identity · Customer journeys
Brand strategy · Retail identity · Customer journeys
01 Identity
01 Identity
01 Identity
02 Experience •
02 Experience •
02 Experience •
03 Growth
03 Growth
03 Growth
FORMULAND / EXPERIENCE
Insert a representative project image.
FORMULAND / EXPERIENCE
Insert a representative project image.
FORMULAND / EXPERIENCE
Insert a representative project image.
CHAPTER 02 / EXPERIENCE
CHAPTER 02 / EXPERIENCE
Make discovery feel guided.
Make discovery feel guided.
Make discovery feel guided.
Translating the retailer’s identity into a clearer path through its assortment.
Translating the retailer’s identity into a clearer path through its assortment.
Translating the retailer’s identity into a clearer path through its assortment.
MY ROLE
MY ROLE
Ecommerce creative · Formula Quiz · Content hierarchy
The Formula Quiz experience
The Formula Quiz experience
The Formula Quiz experience
I refined the results experience through information hierarchy, labels and calls to action, supported by botanical illustration.
I refined the results experience through information hierarchy, labels and calls to action, supported by botanical illustration.
I refined the results experience through information hierarchy, labels and calls to action, supported by botanical illustration.
A consistent voice across touchpoints
A consistent voice across touchpoints
A consistent voice across touchpoints
Product education, social content and email carry the same visual direction into the customer’s everyday interactions with the brand.
Product education, social content and email carry the same visual direction into the customer’s everyday interactions with the brand.
Product education, social content and email carry the same visual direction into the customer’s everyday interactions with the brand.
FORMULA QUIZ / RESULTS
FORMULA QUIZ / RESULTS
SOCIAL AND EMAIL / TOUCHPOINTS
SOCIAL AND EMAIL / TOUCHPOINTS
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