Formuland
Formuland
Formuland
Oct 2025 - Present
Oct 2025 - Present
Oct 2025 - Present
Brand strategy · Retail identity · Customer journeys
Brand strategy · Retail identity · Customer journeys
Brand strategy · Retail identity · Customer journeys
01 Identity
01 Identity
01 Identity
02 Experience
02 Experience
02 Experience
03 Growth •
03 Growth •
03 Growth •
FORMULAND / GROWTH
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FORMULAND / GROWTH
Insert a representative project image.
FORMULAND / GROWTH
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CHAPTER 03 / GROWTH
CHAPTER 03 / GROWTH
Build trust.
Then help people choose.
Build trust.
Then help people choose.
Build trust.
Then help people choose.
Connecting brand partnerships, guided discovery and lifecycle communication.
Connecting brand partnerships, guided discovery and lifecycle communication.
Connecting brand partnerships, guided discovery and lifecycle communication.
MY ROLE
MY ROLE
Creative direction · Collaborations · Formula Quiz · Email · Measurement
Connect credibility to the next step.
Connect credibility to the next step.
Connect credibility to the next step.
Formuland’s brand work created a clearer foundation for collaborations with Holle, LittleOak and Mama Earth. I worked across those partnerships, guided ecommerce experiences and lifecycle content, connecting the reasons to trust the retailer with a clearer path through its assortment.
Formuland’s brand work created a clearer foundation for collaborations with Holle, LittleOak and Mama Earth. I worked across those partnerships, guided ecommerce experiences and lifecycle content, connecting the reasons to trust the retailer with a clearer path through its assortment.
Formuland’s brand work created a clearer foundation for collaborations with Holle, LittleOak and Mama Earth. I worked across those partnerships, guided ecommerce experiences and lifecycle content, connecting the reasons to trust the retailer with a clearer path through its assortment.
Make the journey work together.
Make the journey work together.
Make the journey work together.
The work included social and email collaboration creative and the Formula Quiz results experience. I refined information hierarchy, labels and calls to action, with botanical illustration as part of the visual language. These touchpoints support discovery, product understanding and continued communication.
The work included social and email collaboration creative and the Formula Quiz results experience. I refined information hierarchy, labels and calls to action, with botanical illustration as part of the visual language. These touchpoints support discovery, product understanding and continued communication.
The work included social and email collaboration creative and the Formula Quiz results experience. I refined information hierarchy, labels and calls to action, with botanical illustration as part of the visual language. These touchpoints support discovery, product understanding and continued communication.
Measure beyond the platform headline.
Measure beyond the platform headline.
Measure beyond the platform headline.
As paid media scaled, platform-reported results and store-level acquisition told different stories. I pushed the evaluation toward clearer attribution and new-customer behavior. That experience shaped how I frame growth: show the creative decision and the business evidence together, with the measurement limits visible.
As paid media scaled, platform-reported results and store-level acquisition told different stories. I pushed the evaluation toward clearer attribution and new-customer behavior. That experience shaped how I frame growth: show the creative decision and the business evidence together, with the measurement limits visible.
As paid media scaled, platform-reported results and store-level acquisition told different stories. I pushed the evaluation toward clearer attribution and new-customer behavior. That experience shaped how I frame growth: show the creative decision and the business evidence together, with the measurement limits visible.
PARTNERSHIP / SOCIAL AND EMAIL CREATIVE
PARTNERSHIP / SOCIAL AND EMAIL CREATIVE
FORMULA QUIZ / RESULTS AND CUSTOMER JOURNEY
FORMULA QUIZ / RESULTS AND CUSTOMER JOURNEY
OUTCOME / LEARNING
Creative direction and measurement belong in the same conversation when the goal is sustainable customer growth.
Creative direction and measurement belong in the same conversation when the goal is sustainable customer growth.
Creative direction and measurement belong in the same conversation when the goal is sustainable customer growth.
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