Manukind
Manukind
Manukind
Oct 2025 - Present
Oct 2025 - Present
Oct 2025 - Present
Brand leadership · Baby care · Community
01 Identity
01 Identity
01 Identity
02 Experience •
02 Experience •
02 Experience •
03 Growth
03 Growth
03 Growth
MANUKIND / EXPERIENCE
Insert a representative project image.
MANUKIND / EXPERIENCE
Insert a representative project image.
MANUKIND / EXPERIENCE
Insert a representative project image.
EVENT CONCEPT / IN PREPARATION
Give people a reason
to come closer.
Give people a reason
to come closer.
Give people a reason
to come closer.
Bringing a baby-care brand into a live social setting.
Bringing a baby-care brand into a live social setting.
Bringing a baby-care brand into a live social setting.
MY ROLE
MY ROLE
Event creative · Booth communication · Team apparel · Participation concept
Meet people beyond the feed.
Meet people beyond the feed.
For a planned Yelp event with approximately 750 expected attendees, Manukind had a booth and a limited quantity of team shirts. The creative challenge was to catch attention in a busy social setting and make the brand easy to identify in a conversation or a photograph.
For a planned Yelp event with approximately 750 expected attendees, Manukind had a booth and a limited quantity of team shirts. The creative challenge was to catch attention in a busy social setting and make the brand easy to identify in a conversation or a photograph.
For a planned Yelp event with approximately 750 expected attendees, Manukind had a booth and a limited quantity of team shirts. The creative challenge was to catch attention in a busy social setting and make the brand easy to identify in a conversation or a photograph.
Make the first interaction playful.
Make the first interaction playful.
I explored humorous team apparel as an attention-grabber, then worked through logo placement, the front-to-back reading experience and the Instagram cue. The design needed to communicate even when only one side of the shirt appeared in a photo.
I explored humorous team apparel as an attention-grabber, then worked through logo placement, the front-to-back reading experience and the Instagram cue. The design needed to communicate even when only one side of the shirt appeared in a photo.
I explored humorous team apparel as an attention-grabber, then worked through logo placement, the front-to-back reading experience and the Instagram cue. The design needed to communicate even when only one side of the shirt appeared in a photo.
Connect the object to an action.
Connect the object to an action.
The concept extended from staff shirts to a small giveaway, with a proposed follow-and-tag entry mechanic. This case captures the creative decisions and participation plan. Event photographs, actual participation and follow-up results can be added after the activation.
The concept extended from staff shirts to a small giveaway, with a proposed follow-and-tag entry mechanic. This case captures the creative decisions and participation plan. Event photographs, actual participation and follow-up results can be added after the activation.
Kindness Circle
Kindness Circle
The related social-impact case study documents partnership design, documentary storytelling and community participation. Explore the Kindness Circle project for that work.
The related social-impact case study documents partnership design, documentary storytelling and community participation. Explore the Kindness Circle project for that work.
SHIRT / FRONT AND BACK ARTWORK
SHIRT / FRONT AND BACK ARTWORK
BOOTH LAYOUT / PLANNED PARTICIPANT JOURNEY
BOOTH LAYOUT / PLANNED PARTICIPANT JOURNEY
OUTCOME / LEARNING
A live activation needs a clear entry point: something people notice, understand and can act on.
A live activation needs a clear entry point: something people notice, understand and can act on.
A live activation needs a clear entry point: something people notice, understand and can act on.
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